What is hospitality asset management?

Hospitality asset management is the active representation of the hotel owner's interests vis-a-vis the hotel operator, with the objective of maximising returns, monitoring operational performance, and protecting the long-term value of the asset.

What is a Private Fee Protection Agreement (FPA)?

A Private Fee Protection Agreement (FPA) is a contractual structure that aligns the asset manager's compensation with the owner's net return, ensuring 100% alignment of interests and eliminating conflicts with the operator.

Does ALMAS Hospitality operate in Ras Al Khaimah and Marjan Island?

Yes. ALMAS Hospitality has an active operational presence in Ras Al Khaimah and Marjan Island developments. Local operations are led by Basheer Bakroun, ensuring full UAE regulatory compliance and licensed local representation.

How is ALMAS different from a hotel management company?

ALMAS is not a hotel operator. We represent owners exclusively, with no conflict of interest with any operator, brand, or franchise. This gives hotel owners independent, objective counsel at every stage of the asset lifecycle.

Hospitality Consulting UAE & Europe — ALMAS Hospitality

Hospitality Consulting UAE: Single-Point Accountability from Land to Exit

ALMAS Hospitality delivers integrated hospitality consulting across UAE and Europe. Our platform provides single-point accountability from land assessment to asset exit — covering governance, technical development, investment advisory, and territorial operations. Hospitality consulting UAE is our core mandate: one contract, one delivery standard, one accountable interface.

Why Choose ALMAS for Hospitality Consulting in UAE

Unlike fragmented multi-vendor models, ALMAS operates as a unified hospitality consulting platform. We serve landowners, developers, and institutional investors across Dubai, Ras Al Khaimah, and European markets. Our approach combines Sensory Engineering™, milestone-aligned fees through a Private Fee Protection Agreement (FPA), and a verified partner ecosystem including TARCOZ, NPrieto Studio, and STARASA.

Hospitality Consulting UAE: The Five Operational Phases

The ALMAS hospitality consulting framework covers five operational phases: land assessment, concept structuring, design development, technical execution, and asset stabilisation. Each phase is governed under a unified accountability structure — no handover gaps, no conflicting incentives.

Platform Credentials

The ALMAS platform combines 60+ years of combined track record, 24 hotels delivered through our design partner, and active presence across 18 countries. Hospitality consulting UAE operations are headquartered at Sharjah Free Zone, with direct territorial coverage from Al Marjan Island to European markets. Learn more about our governance philosophy, development services, investment advisory, and active opportunities.

Platform Intelligence

Operational Phases Land to Exit

60+

Years Track Record Combined Platform

Hotels Delivered Design Partner Portfolio

Countries Active Presence

Corporate Framework Strategic Asset Oversight

01 Governance ALMAS delivers integrated hospitality consulting UAE and Europe under a unified governance structure — single-point accountability from land assessment to exit. Overview →

02 Technical Supported by TARCOZ, we oversee the full asset lifecycle from concept to turn-key delivery — engineering, coordination, and owner’s representation. Solutions →

03 Advisory In partnership with Chesterfield Brooks, we bridge capital structure and institutional project finance across 4–5★ assets in the $50M–$100M+ range. Advisory →

04 Territory Direct operational presence across UAE and Europe — from Al Marjan Island to the Italian and Portuguese markets. Markets →

Executive Board Corporate Governance

Fabrizio Alfredo Marra Mentola CSOO & Founder — Sole Signatory Sole Manager and Signatory under the ALMAS MOA. Custodian of Sensory Engineering™ — translates investment thesis into guest experience. Holds unrestricted legal authority over institutional representation and capital deployment across UAE and Europe. LinkedIn Profile →

Unified Leadership

Muath Ali Al-Titi Co-Founder & Shareholder Provides strategic oversight and long-term vision alignment across the group’s corporate governance structure.

Tomás Oliveira Development Partner Leads development execution through TARCOZ — overseeing technical engineering and turn-key asset delivery across UAE and Europe.

David R. Dobson Institutional Transaction Advisory Leads leasing mandates and capital advisory through Chesterfield Brooks — active deal flow across 4–5★ assets in the $50M–$100M+ range.

Jad Bardawil Gulf Market Advisory Leads development advisory — bridging European capital entry and market positioning across the UAE and Saudi Arabia.

Charlene Rovisini Infrastructure Risk & Due Diligence Leads infrastructure risk assessment and institutional due diligence — providing independent risk intelligence across the asset lifecycle.

Commercial Framework Engagement Model

ALMAS operates on a performance-aligned commercial model. Compensation is structured around operational milestones and asset outcomes — not fixed retainers or billable hours.

All commercial terms, including scope definition and incentive structure, are formalized through a Private Fee Protection Agreement (FPA) executed prior to any mandate. Every partner in the platform carries a stake in the asset’s performance.

Milestone-Aligned Delivery Every phase tied to documented, verifiable milestones — from initial structuring through asset stabilization and exit readiness.

Outcome-Incentivized Performance Platform compensation reflects the asset’s performance outcomes directly — aligning ALMAS interests with those of the ownership structure.

The ALMAS platform is led by Fabrizio Alfredo Marra Mentola — CSOO & Founder. Connect on LinkedIn for institutional governance, asset mandates and advisory framework. LinkedIn Profile →

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Phone +971 50 411 9182

Email [email protected]

Headquarters Business Centre, Publishing City
Sharjah Free Zone — UAE

Single-Point Accountabilityfrom Land to Exit

Hospitality Consulting UAE & Europe — ALMAS Hospitality

Hospitality Consulting UAE: Single-Point Accountability from Land to Exit

Why Choose ALMAS for Hospitality Consulting in UAE

Hospitality Consulting UAE: The Five Operational Phases

Platform Credentials

Single-Point Accountability
from Land to Exit