What is hospitality asset management?

Hospitality asset management is the active representation of the hotel owner's interests vis-a-vis the hotel operator, with the objective of maximising returns, monitoring operational performance, and protecting the long-term value of the asset.

What is a Private Fee Protection Agreement (FPA)?

A Private Fee Protection Agreement (FPA) is a contractual structure that aligns the asset manager's compensation with the owner's net return, ensuring 100% alignment of interests and eliminating conflicts with the operator.

Does ALMAS Hospitality operate in Ras Al Khaimah and Marjan Island?

Yes. ALMAS Hospitality has an active operational presence in Ras Al Khaimah and Marjan Island developments. Local operations are led by Basheer Bakroun, ensuring full UAE regulatory compliance and licensed local representation.

How is ALMAS different from a hotel management company?

ALMAS is not a hotel operator. We represent owners exclusively, with no conflict of interest with any operator, brand, or franchise. This gives hotel owners independent, objective counsel at every stage of the asset lifecycle.

Hospitality Consulting UAE & Europe — ALMAS Hospitality

Single-Point Accountability

Hospitality Consulting UAE & Europe

ALMAS Hospitality delivers integrated hospitality consulting across the UAE and Europe, from land assessment to asset exit. One contract, one accountable interface, one delivery standard — spanning governance, technical development, and investment advisory, delivered through Sensory Engineering™ and a milestone-aligned Private Fee Protection Agreement (FPA).

Platform Intelligence

Operational Phases Land to Exit

60+

Years Track Record Combined Platform

Hotels Delivered Design Partner Portfolio

Countries Active Presence

Corporate Framework

Strategic Asset Oversight

Hospitality Consulting UAE & Europe

ALMAS delivers integrated hospitality consulting across UAE and Europe under a unified governance structure — Single-Point Accountability from land assessment to exit. Overview →

Technical Development

Supported by TARCOZ, we oversee the full asset lifecycle from concept to turn-key delivery — engineering, coordination, and owner’s representation. Solutions →

Investment Advisory

We bridge capital structure and institutional project finance across 4–5★ assets in the $50M–$100M+ range, drawing on a broad network of investor relationships and capital advisory partners. Advisory →

Territory Operations

Direct operational presence across UAE and Europe — from Ras Al Khaimah to the Italian and Portuguese markets. Markets →

The real thing does not perform. It simply exists. Sensory Engineering™ — ALMAS Hospitality

Confidential Pipeline

Off-Market Asset Briefs

ALMAS tracks close to ninety hospitality assets across Europe and the UAE at any given time. Institutional briefs — the fully verified, investor-ready subset — are available exclusively to verified principals upon NDA execution and investor profile review.

9 Active Briefs

6 Countries

€5.3B+ Combined Value

Request Access NDA · Investor Profile · FPA

Governance & Platform

Leadership Structure

Fabrizio Alfredo Marra Mentola CSOO & Founder — Sole Signatory Sole Manager and Signatory under the ALMAS MOA. Custodian of Sensory Engineering™ — translates investment thesis into guest experience across our hospitality consulting UAE and European operations. Holds unrestricted legal authority over institutional representation and capital deployment. LinkedIn Profile →

Platform Partners

Tomás Oliveira Development Partner Leads development execution through TARCOZ — overseeing technical engineering and turn-key asset delivery across UAE and Europe.

Jad Bardawil Delivery & Execution · Gulf Drives execution and delivery across the UAE and Saudi Arabia through Bardawil Developments — contractor selection, programme oversight, and on-the-ground delivery, with direct Gulf land access.

Commercial Framework

Engagement Model

ALMAS delivers hospitality consulting UAE and Europe on a performance-aligned commercial model. Compensation is structured around operational milestones and asset outcomes — not fixed retainers or billable hours.

All commercial terms, including scope definition and incentive structure, are formalized through a Private Fee Protection Agreement (FPA) executed prior to any mandate. Every partner in the platform carries a stake in the asset’s performance.

Milestone-Aligned Delivery

Every phase tied to documented, verifiable milestones — from initial structuring through asset stabilization and exit readiness.

Outcome-Incentivized Performance

Platform compensation reflects the asset’s performance outcomes directly — aligning ALMAS interests with those of the ownership structure.

The ALMAS platform is led by Fabrizio Alfredo Marra Mentola — CSOO & Founder. Connect on LinkedIn for institutional governance, asset mandates and advisory framework. LinkedIn Profile →

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Phone +971 50 411 9182

Email [email protected]

Headquarters Business Centre, Publishing City
Sharjah Free Zone — UAE

Single-Point Accountabilityfrom Land to Exit

Hospitality Consulting UAE & Europe

Strategic Asset Oversight

Hospitality Consulting UAE & Europe

Technical Development

Investment Advisory

Territory Operations

Off-Market Asset Briefs

Leadership Structure

Engagement Model

Milestone-Aligned Delivery

Outcome-Incentivized Performance

Single-Point Accountability
from Land to Exit